Prince William has been branded “work-shy” for years, but one royal expert says the heir to the British throne is quietly executing a CEO-style strategy designed to secure the monarchy’s future.
Dan Wakeford, founder of Celebrity Intelligence, told Fox News Digital that the father of three isn’t fazed by critics as he continues to prioritize his family while placing less emphasis on tradition and more on key engagements aimed at strengthening the institution.
“William is extremely good at setting boundaries and not working during the holidays, protecting his kids privacy and his wifes mental health,” said Wakeford. “Theres some criticism of that. Some critics snipe at that and think that hes work-shy or a little bit lazy. But I think William is working more like a CEO and being very strategic with his time.”
“He studies the monarchy in a way to help make it survive and keeps a boundary around his real life and his relationships so that he doesnt get burned out, and he can do the best job possible,” Wakeford shared. “And the poll numbers show that hes extremely popular, and hes doing a good job.”
The royal familys working ranks have grown increasingly slimmed down in recent years. In 2019, Andrew Mountbatten-Windsor stepped back from public duties following a disastrous televised interview in which he attempted to explain his friendship with late sex offender Jeffrey Epstein. He lost his title of prince and other honors in 2025.
In 2020, Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, made their exit as working royals and moved to California. While King Charles has maintained a full schedule, he continues to undergo cancer treatment.
WATCH: PRINCE WILLIAM’S BOUNDARIES ARE STRENGTHENING THE MONARCHY: EXPERT
Catherine Mayer, author of “Divide & Rule,” previously told People magazine that the senior royals “are all stretched thin â and none of them are young,” adding that “William and Catherine carry the whole thing.”
“William is the very antithesis of ‘work-shy,'” Christopher Andersen, author of “Kate!” told Fox News Digital.
” want to make a real impact by raising awareness of mental health, cancer research and other causes they’re prioritizing,” Andersen said.Â
“Does William want to be the first king to run the monarchy like a CEO? Well, it’s been called ‘The Firm’ for decades, hasn’t it? The royal family is worth billions, including extensive prime real estate holdings. To say it should be taken seriously as a business enterprise is a colossal understatement.”
William has long
